As this Forbes report makes clear, media revenues are way up in India and consumers at a variety of levels seem eager for more content: “Last year, Vogue announced it would start an Indian edition in 2007, and The Wall Street JournalThe Hindustan Times to launch a business newspaper, Mint, which debuted in February. India’s print media is estimated to reach over 220 million people, and has immense growth potential since close to 370 million literate Indians are believed to not be served by any publication.” The celebrity magazine Hello! has also just launched in India. (The Economist also has a good recent article on the Indian newspaper boom, but only the summary is online; it makes the point that many of the new publications are English-language, since English is not only the international business language, but the language of aspiration for the up-and-coming Indian.) entered into a partnership with
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