Terrific Eye Tracking Clues

Recapitulation from Seth Godin's blog, quoting Christina Laun at Virtual Hosting.com blog
The highlights, in alphabetical order:

* Ads in the top and left portions of a page will receive the most eye fixation.
* Ads placed next to the best content are seen more often.
* Bigger images get more attention.
* Clean, clear faces in images attract more eye fixation.
* Fancy formatting and fonts are ignored.
* Formatting can draw attention.
* Headings draw the eye.
* Initial eye movement focuses on the upper left corner of the page.
* Large blocks of text are avoided.
* Lists hold reader attention longer.
* Navigation tools work better when placed at the top of the page.
* One-column formats perform better in eye-fixation than multi-column formats.
* People generally scan lower portions of the page.
* Readers ignore banners.
* Shorter paragraphs perform better than long ones.
* Show numbers as numerals.
* Text ads were viewed mostly intently of all types tested.
* Text attracts attention before graphics.
* Type size influences viewing behavior.
* Users initially look at the top left and upper portion of the page before moving down and to the right.
* Users only look at a sub headline if it interests them.
* Users spend a lot of time looking at buttons and menus.
* White space is good.