Power of the People

A move for privacy in the Facebook community has forced Facebook to capitulate to user pressure. They have now added an opt-in button so that users can decide whether their purchases may be blathered across Facebook in a move towards harnessing the tremendous user base for advertising.

Kudos to Facebook for buckling to the pressure and to Overstock.com who abandoned the 'Beacon' feature until Facebook added the 'opt-in button'. Read the Washington Post's story...