Sunday, June 3, 2007

Adobe in India

Adobe for anti-piracy watchdog in India
Adobe Systems, the $2.6 billion San Jose (US) based desktop publishing software company, wants the Union government to create an anti-piracy regulatory body for a faster redressal system with a country-wide campaign to spread awareness among the people.

Sandeep Mehrotra, the country sales manager of Adobe, who was in Kolkata to announce the company's plans for the eastern region, said for every Adobe product, there are 8 to 9 pirated copies in India. Adobe plans to introduce its latest offering Adobe Creative Suite 3 product line in the eastern region.

"In the last one year, piracy in India has come down by one percentage point, which is not at all satisfactory. To make things more effective, we need a separate government body," Mehrotra said.

He said Adobe is bullish about the eastern region as there is growth in demand for books, magazines and newspapers. "We see more demand of our software products in the publishing industry," Mehrotra said.

Adobe has decided to tie up with educational institutes both at the school and college levels to provide tools and software to the institutes.

No comments: