ZapakMail record

clipped from www.techshout.com Zapak Digital Entertainment has won itself a world record. On May 4, 2007, the company announced that it had registered around 1,15,263 users for its email service called ZapakMail. This record-breaking number is estimated to be the largest number of registered users recorded by any Web site on a given day. According to Rohit Sharma, COO, Zapak Digital Entertainment, who confirmed this news, “We plan to roll out our mass media campaign from May 7, 2007 before which we conducted a teaser seeding with our TVC and Virals which has resulted in this disproportionate response. This is by far the highest number of registrations any Web site has garnered on one day. This is the first time a mail service is using 6-7 different creative routes to reach out to the masses and it has paid of for us.”